A bit of a long bow here. I was struck by this story on Business Insider which lists what teens think are cool now.
Snapchat, Instagram, Netflix and not Facebook.
Billabong was once a brand all of the cool kids were in to. Then the parents got wearing their stuff, and now it's not kewl. Now all you see are middle aged puff balls wearing Billabong.
Perhaps a similar thing will happen to Facebook. I was struck by a comment in the story of one teen, who said it's lame-o because her parents are friends on FB. They will still do well, with their >1B users, and enormous cash pile.
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