Looking back on the mining boom/bust, it would have been better if BHP had ignored market share. Just do some modest brownfield expansion and watch the margins expand past 100%. Send fat dividend cheques to shareholders and wait for the cycle to turn. Some nice tier 1 assets would be available now for chips. Directors know very well they are making 50 year decisions but could not see past 5.
Oh and most importantly of all, do not merge with Billiton. Let them be bought by Xstrata instead, and their second tier assets can be housed under one roof.

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